CASE STUDY:
BOYS AND GIRLS CLUB
OF METRO ATLANTA
FUNDRAISING GALA
GOALS:
For the third straight year, Meaningful Media was charged with developing, producing, and directing The Boys & Girls Club of Metro Atlanta’s premiere program & leadership fundraising event.
The 2022 ‘Youth-of-the-Year’ Gala was held at ATL’s Roxy Theater at The Battery, featuring Emmy winning journalist Monica Pearson, with appearances by Shaquille O’Neal, and a choreographed music performance by Grammy nominated artist MAJOR.
FILM & PRODUCTION:
Meaningful Media conceptualized, shot & edited 6 short feature films that showcased the candidates, delivered impactful messages from leadership, and inspired the audience with moving, documentary storytelling features.
[The embedded video is our ‘Mission Moment’ feature story — a docu-style short film, and showcase moment during the 90-min Program — that inspired fundraising engagement.]
“Wow, you really outdid yourselves this year. Everything was indeed ‘meaningful’ and excellent - you deliver every time.
Thank you for your close partnership on this event, and for bringing our vision to life. Thanks to you we honored our kids, inspired the crowd, and raised over $1 Million for BGCMA!”
Veronica, Chief Development Officer, BGCMA
DAY OF EVENT:
Our team showran the live experience, leading rehearsals and communications. Our director managed a 10-person crew to cue all video, audio, lighting , and performance stage directions. The speeches, performances, films culminated in a polished & powerful experience for the Gala participants.
We captured the live program with multiple cinematic cameras. And after the event, we produced an impactful recap highlight to support continued promotion & fundraising.
CLIENT IMPACT:
From initial kickoff planning, refining creative elements, scripting and directing video elements, leading technical setup and venue coordination, live streaming key moments, and “showrunning” the full experience, we were thrilled to deliver an emotionally impactful live event for the client and their corporate partners.
[The embedded video is the Event Highlight/Sizzle Recap we produced, to help continue online engagement and support.]